Big-firm expertise. Zero corporate nonsense.
You deserve a financial partner who treats you like their most important client, not a number. Rock Solid Financials delivers outsourced chief financial officer advisory and accounting services through a specialized team led by a former CFO for a private equity-backed operating business.
Rock Solid Financials:
Your Outsourced CFO and Accounting Partner
Rock Solid Financials is an outsourced CFO and accounting firm headquartered in Blaine, Minnesota, serving small businesses and non-profit organizations across the United States. Founded by Pete Carlson, a former CFO, the firm provides a full service stack: CFO-level advisory, accounting, bookkeeping, payroll, and tax support. Learn more about our team and story.
The A-Client Treatment
Every client gets the same strategic depth, responsiveness, and hands-on attention that large firms save for their biggest accounts. At Rock Solid Financials, there’s no such thing as a small client.
Key Takeaway:
Rock Solid Financials provides outsourced CFO advisory, accounting, bookkeeping, and payroll through a specialized team led by former CFO Pete Carlson, delivering the A-Client Treatment to every client nationwide.
Meet Pete Carlson, Founder and Outsourced CFO
Pete Carlson spent years as CFO of a private equity back operating business, where the numbers have to be right and the stakes don’t leave room for guesswork. When he looked at how traditional CPA firms treated small businesses and non-profits, he saw the same pattern everywhere: the clients who needed the most help were getting the least attention. He built Rock Solid Financials to fix that.
Key Takeaway:
Pete Carlson, a former CFO, founded Rock Solid Financials to deliver elite financial advisory to the small businesses and non-profits that traditional CPA firms underserve.
Our Outsourced CFO Services
Rock Solid Financials offers outsourced accounting and CFO services built for growing businesses and mission-driven organizations.
Outsourced CFO Advisory
Cash flow forecasting, budgeting, M&A support, and financial modeling. Get the strategic leadership our founder brought from being a CFO of a private equity backed company.
Accounting and Financial Reporting
Financial reporting you can actually use to make decisions. Monthly close, statement preparation, and management reports that give you real visibility into how your business is performing.
Outsourced Bookkeeping and Payroll
Transaction management, reconciliation, and payroll processing handled by a dedicated team. One less thing on your plate. Actually, several less things.
Non-Profit Outsourced Accounting Team
Board-ready financials, 501(c)(3) compliance, fund accounting, and audit support for mission-driven organizations. We handle the numbers so you can focus on the mission.
Minnesota S-Corp Tax Support
S-Corp tax filing for Minnesota-based businesses, offered alongside our accounting and advisory partnerships. We’re an advisory firm first. For complex or multi-state tax work, we’ll connect you with the right specialist.
Key Takeaway:
Rock Solid Financials offers a full outsourced CFO and accounting service stack, including advisory, accounting, bookkeeping, payroll, non-profit audit readiness, and Minnesota S-Corp tax support.
Who Does Rock Solid Financials Serve?
Rock Solid Financials serves busy business owners and mission-driven non-profit leaders who need a financial partner they can trust, not just a bookkeeper who processes transactions.
Business Owners
You’re buying, selling, or growing a business. You need the numbers handled without your daily involvement. Rock Solid Financials is your outside sounding board for every financial decision that matters.
Non-Profit Leaders
Your board expects financial transparency you don’t have time to produce alone. You need a partner who gets donor accountability, 501(c)(3) compliance, and what it’s like to present to a board of directors.
Key Takeaway:
Rock Solid Financials serves business owners across professional services, medical, family-owned, and distribution verticals, and non-profit leaders with audit, compliance, and board-level reporting needs.
How Is Rock Solid Financials Different from a Traditional CPA Firm?
Rock Solid Financials delivers the strategic depth of a large firm with the hands-on care of a dedicated partner.
How the Integrated Triad Works for You
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Rock Solid Financials |
Traditional CPA Firms |
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|---|---|---|
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Responsiveness |
“ASAP” follow-up culture: you get a response timeline of one day |
Days-long response times, especially for smaller accounts |
|
Client Priority |
Every client receives the A-Client Treatment: you are our most important client |
Small businesses often treated as low-priority “overflow” work |
|
Service Model |
Integrated stack (CFO advisory, accounting, bookkeeping, payroll) under one roof, which leads to better results |
Siloed departments where your bookkeeper never talks to your advisor |
|
Team Investment |
CFO with deep experience leads a team of 23 specialized professionals with deep technical backgrounds |
Rotating junior staff who learn on your account |
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Delivery |
Efficient communication with clients in every state via their preferred method |
Office-bound, geography-limited, rigid scheduling |
Our secret weapon? A team of highly capable moms with elite accounting credentials who thrive in a flexible, remote environment. It’s a deliberate talent strategy: top-tier capability, relational care, and a level of diligence that traditional firm cultures simply can’t match.
Key Takeaway:
Rock Solid Financials differentiates through the A-Client Treatment, former CFO leadership, a deliberate talent model, and an integrated service stack covering advisory through payroll.
Where Is Rock Solid Financials Located?
Rock Solid Financials is headquartered in Blaine, Minnesota, in the heart of the Twin Cities. We serve clients across the entire United States through a cloud-based model.
Our team is based in the Minneapolis–St. Paul region, but you’d never know it from the service. Whether you’re in Minnesota or across the country, you get the same hands-on, responsive partnership. Geography doesn’t limit the A-Client Treatment.